Introducing Coach For Men

A new fragrance inspired by mavericks,
rebels and all-American dreamers.

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The Fragrance

The Bottle

The smoky, midnight blue bottle references
many of our iconic codes — a gunmetal
spray cap shaped like a turnlock, a distinctive
hangtag charm, and a horse and carriage logo
engraved into the glass.

The Notes

Top: Green Nashi, Bergamot, Kumquat
Heart: Cardamom, Coriander, Geranium
Base: Vetiver, Suede, Ambergris

Behind-the-scenes The Campaign

Photographed by Steven Meisel, the men’s fragrance
campaign stars actor and artist James Franco.
Leaning against a vintage Plymouth Valiant with
the New York City skyline in the background,
James captures the tension between past and
present while exuding a timeless sense of cool.

James Franco and
Coach Creative Director
Stuart Vevers