Coach brings together actor/producer Michael B. Jordan and director
Spike Lee for their first-ever collaboration: a short film about dropping negativity,
embracing optimism, and choosing words that make a difference.

“Spike’s art has moved the cultural
for decades. I’m proud of the
powerful messaging of this film and
to be working alongside a brand that
cares about putting that narrative
into the world
as much as I do.”

—Michael B. Jordan

Look Who’s Talking

Meet the team leading the movement. Hear from
Michael B. Jordan, Dream Director for the Future
Project Josephine Quaye, street artist WhIsBe, Brooklyn
Nets player Spencer Dinwiddie,“Words Matter”
co-writers Satchel and Jackson Lee, and more voices,
then join the conversation at #WordsMatter.