Security & Privacy

Thank you for visiting (our “Website”), which is owned and operated by Coach Hong Kong Limited and its affiliated companies (collectively “Coach”).

This privacy policy explains Coach’s information and data processing practices, as well as the choices you can make about the way your personally identifiable information (“PII”) (defined below) is collected and used by Coach pursuant to the requirements under the Personal Data (Privacy) Ordinance (Cap. 486, Laws of Hong Kong). By using our Website, you are agreeing to this policy.

In this policy, we refer to the companies in our corporate group as "Coach", "we", or "us". We value every customer, prospective employee and employee and want you to trust our business and privacy practices. If you have any questions about the content of this policy, we encourage you to contact us as outlined below.

Personally Identifiable Information We Collect from You

For purposes of this policy “personally identifiable information” ( “PII”) means any information from which you can be identified - including your name, address, telephone number, email address, billing and account information, credit or debit card information, and other information incidental to providing goods or services to you – as well as information that can be reasonably linked to information that identifies you.

We collect two types of PII from you: (1) information we collect from you directly, and (2) information we collect about you from other sources. Some examples of the manner in which we collect your PII directly include when you:

  • place an order through our Website or in our stores,
  • register your Coach product after purchase,
  • register an online account on the Website,
  • set up a wish list, gift reminders, or address book entries,
  • enter a contest,
  • take a survey,
  • contact us with a comment or question, or request a catalog,
  • sign up either online or in-store to receive emails or marketing communication about our Coach products and services,
  • request to receive investor alerts, or
  • apply for a job with Coach.

Some examples of information we collect from other sources include your:

  • interactions with social media to enhance your customer experience with us, and
  • use of third-party websites that may display our adverts.

Further details of our data processing practices are outlined below:

A. Website Registration

To register on our Website, you must complete the registration process by providing PII, which may include your name, address, email, telephone number or mobile phone number, as well as information relating to what you would like to receive from us. If you choose to register, you will be asked to choose a user name and password.

B. Shopping with Coach

If you make a purchase from Coach, we obtain PII from you relating to the order. This may be done either online or in-store. The PII collected by Coach varies depending on the location and manner of your purchase, but it will generally include your billing, shipping and payment information. In addition to using this PII to fulfil your order, we also retain order information to better serve you on future purchases and to customize your shopping experience with us. Should you opt in to receive marketing communication from us, or join our clientelling program, we may also use this PII to contact you in connection with other Coach products or services that we believe may be of interest to you, or offer enhanced customization and client care. Again, you may unsubscribe from marketing communication at any time. If you receive your marketing communications by email, each email will have an unsubscribe button at the bottom.

C. Employment Applications

If you apply for a job with Coach, PII requested may include your qualifications for the position, your education, applicable licenses or certifications, prior job history, references, and any other information that you may choose to include about yourself. If you are accepted for employment, we will, of course, collect other relevant PII from you and include it in your personnel file with that collected during the application process. The PII that will be collected for purposes of your employment includes your Social Security number.

D. Marketing Communications

If you choose to sign up for email communications, either while browsing the Website or during one of your store visits, you must submit certain basic information during the registration process, including your name and email address. This PII is used to send you email marketing communications about Coach's latest collections, offers, and news, as well as information on how to participate in Coach events, competitions or promotions.

E. Surveys

While visiting certain portions of the Website, you may be given the opportunity to provide feedback regarding various Coach products or you may be given opportunities to rate Coach products and to publicly ask and answer questions pertaining to Coach products. In order to fully participate in these portions of the Website, you will be asked to provide your name and email address, as well as a created online username which will be publicly linked to your product ratings, questions, answers and other comments. Coach retains this additional PII, if provided, and uses it to help us better understand and respond to the collective feedback we receive. We may also invite you to participate in a survey or poll such as providing feedback on our Website site content, services, or products – in which case response will be anonymous (unless you choose to provide your contact details so that we can provide you with additional information regarding the survey or poll).

F. Customer Care

When you contact our Customer Care, we collect certain information about you to ensure that we can provide you with appropriate customer service and respond to your inquiries.

G. Cookies and Web Tracking Techniques

We use "cookies" on our Website to help us analyze web traffic and evaluate and improve the content or functions of our Website. A cookie is a small text file which is sent by a website, accepted by a web browser and then placed onto your computer’s hard drive. The information collected from these cookies:

  • lets us know that you visited our site in the past, and helps you avoid having to re-enter information on each visit in order to use some of our online functionality, and
  • helps us analyze use of our site, and better aggregate useful information when site users provide feedback about our site or products.

You can set your browser to refuse cookies from our Website. This will provide you with more control over the acceptance of cookies on your hard drive. However, it is possible that some portions of the Website will not function properly or may perform more slowly if you choose to reject cookies. By using our Website and not disabling cookies, you consent to allowing their use for the described purposes.

We use third party advertising companies to serve advertisements on other sites you may visit. To accomplish this, these companies may employ anonymous cookies and action tags (also known as “single pixel gifs” or “web beacons”) to measure advertising effectiveness and understand your visits to our Website and other web sites. These selected companies also provide this information to us which we use for marketing purposes.

Coach also works with a third party vendor to analyze web users’ browsing patterns on our Website, who may place cookies on your computer to receive information about your browsing and purchasing activity on the Website, and help us to provide you with a more personalized shopping experience.

We also may use a technology known as clear gifs to help us confirm your receipt of and response to our emails. If you wish to prevent further use of clear gifs in this manner, you can unsubscribe from our mailing list by clicking on the unsubscribe link at the bottom of any Coach email that you receive, emailing us at with your request to be removed from our email list, or by changing your preferences in your Account.

H. Other Technical Information (IP Address and Location Data)

In addition to cookie data, we may also process other technical information about you, including:

  • your IP address, browser type and version, device identifier, location and time zone setting, network and/or service provider, operating system and platform, page response times, and download errors,
  • details about your visit, including the websites you visit before and after our website and products you viewed or searched for, and
  • length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers) and methods used to browse away from the page.

I. Social Media Platforms

When you visit one of Coach’s pages on a third party social networking platform such as Facebook, Pinterest, YouTube or Twitter, you may encounter social media plugins such as Facebook “Like”, Tweets, Pinterest “Pin” buttons, etc. When you use these social networking platforms and plugins, your username and password for the services and other information available about you or collected from you on these services may be shared with us.

When you use social networking platforms and plugins, you share your PII with the operators of those platforms and their privacy policy and applicable terms of use apply to the use and disclosure of such PII.

Do Not Track (DNT)

We do not respond to or honor "Do Not Track" (also known as DNT) signals or similar mechanisms transmitted by web browsers. To learn more about browser tracking signals and DNT, please visit

Coach’s Use of Your Personally Identifiable Information

In addition to any other uses described in this Policy, we use PII collected from you for one or more of the following purposes:

  • for the specific purpose for which it was provided by you;
  • to improve the content, appearance and utility of our website or stores;
  • to personalize and optimize your online shopping experience with us;
  • to develop, market, sell or provide products and services;
  • to monitor the effectiveness of our adverts online and our marketing campaigns;
  • to conduct surveys, research and evaluations;
  • to provide you with customer service support;
  • to manage and develop our business and operations, administer accounts, and collect and process payments;
  • to detect and protect us and other third parties against negligence, fraud, theft and other illegal activities;
  • as permitted by, and to comply with, any legal or regulatory requirements, process or provisions; and
  • if you submit a resume, we may use the information you provide solely for the purpose of evaluating you as a candidate for employment and to contact you about prospective employment.

We may combine your PII from multiple sources and with information from third parties, including demographic or public information.

Coach’s Sharing of Your Personally Identifiable Information

We may share your PII with our subsidiaries or affiliated companies, including those located in other countries/regions, for the purposes described in this Policy. We also may share your PII with selected third parties who provide services to us, including to process payments, provide electronic online investor information, monitor Website activity, serve Website content, help to maintain our customer database, administer emails, surveys, or contests and administer and maintain employment application information. Such third parties may have access to, store and process your PII to provide services on our behalf, which may occur in Hong Kong/Macao or in countries/regions outside of Hong Kong/Macao such as the United States. Our service providers are not authorized to use your PII for any purpose other than to provide the services that Coach has contracted from them. We also must always reserve the right to disclose PII about you as required by law, in response to legal process including law enforcement requests, and where needed to protect the safety, property, or legal rights of Coach or its affiliates or third parties.

Occasionally we may provide a link to a third party website, which is not owned or operated by Coach. If you elect to provide your PII on that third party website, this information will be subject to that third party website's privacy policy and security practices. We are not responsible or liable for any content presented by or contained on any independent website, including, but not limited to, any advertising claims or marketing practices. We also are not responsible or liable for any privacy or security policies of these third party sites.

In the unlikely event that Coach or substantially all of its assets are acquired by another company, or due to any merger, reorganization or liquidation, your PII may be one of the transferred assets, however it will remain subject to any pre-existing privacy policy unless you consent otherwise. is primarily intended for residents of Hong Kong/Macao. If you happen to live in another country/region and use, any data collected about you with respect to your use of our Website is subject to the privacy policy available in the country/region in which you live.

Coach never sells any PII that you provide to us for use by any third party. However, from time to time, we may provide aggregated (statistical) and anonymized information about our customers, sales, online traffic patterns and related information to reputable third parties who help us improve our business and services. These statistics do not include PII.

Promotions and Third Parties

From time to time, Coach may run promotions offering special deals, coupons, discounts, chances to win contests, and other prizes. These promotions may necessitate the involvement of third parties. In order to participate in these promotions, Coach may require certain basic information about you, such as your name, email address, physical address, and age. This and other required information may be stored by Coach in order to help us better understand how we can design and market our products for you and others. This information may also be shared with third party promotional partners involved in the specific promotion for which you signed up. Unless otherwise stated in the terms and conditions of the promotion, your participation is not an automatic opt-in to receive marketing materials from Coach. If we intend to use the PII collected from you for direct marketing purposes of Coach or any third parties (such as sending you news, offers or promotions in relation to products or services), we will first obtain your consent or an indication of no objection before doing so.

Your Information — Your Rights

A. Right to Unsubscribe

You have the right to unsubscribe from receiving marketing emails or direct marketing communications from Coach, as well as the right to unsubscribe from any of the programs that we offer. You can unsubscribe by clicking on the unsubscribe link at the bottom of any Coach email that you receive, or by emailing us at with your request, or by calling customer care at (852) 800-960-698.

Please note that if you already have requested products or services when you decide to withdraw consent, there may be a short period of time for us to update your preferences and ensure that we honor your request.

B. Access, Update, Modify or Correct Your Information

The accuracy, integrity and security of your PII are very important and Coach takes reasonable steps to ensure that these priorities are addressed. We encourage you to contact us to update or correct your PII if it changes or if you believe that any information that we have collected about you is inaccurate. Consistent with legal requirements and limitations or as per your request, Coach also permits you to obtain a copy of PII that we hold about you. To do so, please email us at with your request.

Please note that we will likely require additional information from you in order to honor your request, such as to ensure proper authentication or to verify the business branch of Coach to which the information was provided.

C. Delete Your Information

Subject to the applicable laws and regulations, we will retain your PII within the period reasonable and necessary for us to provide our goods and/or services to you. Notwithstanding the foregoing, you have the right to request us to delete your PII under the following circumstances:

· Our processing of your PII is in violation of relevant laws and regulations;

· We collect and process your PII without your consent;

· We collect and process your PII in violation of our agreement with you;

· You have decided that you would not use our goods or service, or you have cancelled your account; or

  • We no longer provide goods or service to you.

To do so, please email us at with your request.

Please note that there may be a short period of time for us to process your request. If the deletion is not possible (for example, because your PII has been stored in any backup archives), then we will take steps to securely store your PII and isolate it from any further processing until the deletion is possible.

D. Cancelling Your Account

You have the right to cancel your account at any time. After such cancellation, we will delete the PII we collect from you and stop providing you with the relevant goods and services.

E. Safeguarding Your Personally Identifiable Information

Coach follows applicable laws and requirements to protect and safeguard your PII. We have adopted physical, electronic, and administrative safeguards that are designed to protect your PII, by reducing the risk of loss, misuse, alteration, theft, unauthorized access, or unauthorized disclosure.

For example, when you provide place on order on our Website, we use Secure Socket Layer (SSL) technology, an encryption tool that provides security while transmitting information over the Internet. We also use firewall technology, password controls, and other technological and procedural safeguards in respect of your online interactions with Coach.

We evaluate our privacy safeguards on an ongoing basis to help minimize risks from new security threats as they become known. Although we have implemented the above security measures, we note that 100% guaranteed security is not possible for any company.

In the event that we believe there is any data breach incident, we will, in accordance with the requirements of relevant laws and regulations, timely notify you of the development and possible influence of the incident, measures that we have taken or we are going to take, our suggestions on measures that you can take to prevent or mitigate the risk, and other remedies. We will notify you of the relevant information through telephone, email or other applicable means. In the event that it is difficult to notify one by one, we will take reasonable and effective ways to send public announcements.

Effects of Disagreeing to this Policy

If you disagree to this policy, Coach may not be able to provide goods or services to you or proceed employment procedures or relevant management.

Questions or Concerns

As stated above, we welcome your queries concerning the protection and correction of your PII. If you have any questions or concerns about any of Coach’s practices in respect of PII please do contact us at:

By email:, or

By post: Coach Customer Care

Unit 1508-1516, C-Bons International Center,

108 Wai Yip Street, Kwun Tong,

Kowloon, Hong Kong

(852) 800-960-698

Mon-Fri 10am – 7pm
(Except Public Holidays)

When contacting us, please be sure to provide us with your a correct contact information in order to be sure we handle your request correctly.

Following any incidence of communication from you to Coach some of your PII may be retained for a period of time for financial, legal or technical reasons.

Our Commitment to Juvenile's Privacy

This Website is not intended for use by juvenile under the age of 18. Coach adheres to the Personal Data (Privacy) Ordinance and we do not knowingly register or otherwise collect PII from any juvenile under the age of 18 without the prior verifiable consent of the juvenile's parent or guardian.

Changes to This Privacy Policy

Coach reserves the right, at its discretion, to change, modify, add, or remove portions of this policy at any time. You should check this page periodically for changes. Your continued use of the Website following the posting of changes to this policy will be considered your consent to those changes. If you have any questions about changes to this policy, please contact us at the contact details found above.

Updated: 27 August 2019